Why Istanbul
A desk between manufacturer and buyer that covers both working days.
Istanbul is a natural meeting point between the markets of Europe, the Middle East, North Africa, the Caucasus and Central Asia. The GMT+3 time zone makes it possible to correspond with a manufacturer in Asia and a buyer in Europe or Africa on the same working day.
In transit trade, the goods do not need to come to Istanbul. What is managed here is information: the contract, documents, payment and the shipping schedule. Working from a city with strong airport and port connections also means samples and documents can move quickly when needed.